Pursuit

The Create Pursuit module uses our Pursuit Map to help you build a selling approach that focuses on your customers’ financial priorities. Its prescriptive nature provides an easy-to-use & seamless approach in connecting the dots from customer priority to buyer to KPI to solutions. Be sure to click on APPLY in the lower right to continue your pursuit through to the additional phases of Discover, Advocate Solution, and Value Modeler.

Create Pursuit: Discover, Step 1

Use the strategies & initiatives in Step 1 of Discover to better understand how specific buyers could potentially be supporting financial goals. How might these buyers be taking action to support a particular goal? Step 1 can help answer that question by providing a list of common industry strategies & initiatives based on the selections made in Pursuit Focus. The default view is to see strategies & initiatives relevant to the buyer you selected in Pursuit Focus, but you can add additional business functions to see additional strategies & initiatives. You can use them to inspire your thinking about conversation topics or questions to ask that could make discussions more relevant to your buyer.